katepreka@gmail.com
katepreka@gmail.com
katepreka@gmail.com
Hey there! I am Katerina, a Product and Brand designer based in Berlin. Let's collaborate!
01
Work
02
Work Experience
Sep, 2019 - Current
Product and Brand Designer, Freelance
Provided expert consultation on best design practices, helping clients navigate the complexities of digital transformation and brand positioning in their respective markets.
Collaborated with clients to understand their vision and requirements, translating complex concepts into accessible and visually compelling design solutions.
Conducted in-depth user research and usability testing to inform design decisions, resulting in user-centered products
Sep, 2019 - Current
Product and Brand Designer, Freelance
Provided expert consultation on best design practices, helping clients navigate the complexities of digital transformation and brand positioning in their respective markets.
Collaborated with clients to understand their vision and requirements, translating complex concepts into accessible and visually compelling design solutions.
Conducted in-depth user research and usability testing to inform design decisions, resulting in user-centered products
Sep, 2019 - Current
Product and Brand Designer, Freelance
Provided expert consultation on best design practices, helping clients navigate the complexities of digital transformation and brand positioning in their respective markets.
Collaborated with clients to understand their vision and requirements, translating complex concepts into accessible and visually compelling design solutions.
Conducted in-depth user research and usability testing to inform design decisions, resulting in user-centered products
May, 2022 - Dec, 2023
Brand and Product Designer, 4screen
Collaboratively worked with cross-functional teams to refine and enhance product guidelines, leading to a 90% automation in product adaptation across various automotive platforms. This effort significantly improved customer reliability and contributed to an increased conversion rate.
Implemented white-labeled solutions into the design systems of major car brands and crafted compelling prototypes that were instrumental in securing partnerships with over three leading automotive companies.
Supported the refinement and presentation of data and structure for workshops with prominent navigation brands, enhancing the clarity and impact of workshop content.
Established foundational design processes as the inaugural designer, introducing standardised workflows that enhanced team efficiency and project output quality.
Coordinated with key stakeholders to develop a procedural framework, leading to a boost in brand recognition and setting clear benchmarks for design consistency and brand identity, ultimately enhancing the brand's market presence.
MAY 2022 - DEC, 2023
Brand and Product Designer, 4screen
Collaboratively worked with cross-functional teams to refine and enhance product guidelines, leading to a 90% automation in product adaptation across various automotive platforms. This effort significantly improved customer reliability and contributed to an increased conversion rate.
Implemented white-labeled solutions into the design systems of major car brands and crafted compelling prototypes that were instrumental in securing partnerships with over three leading automotive companies.
Supported the refinement and presentation of data and structure for workshops with prominent navigation brands, enhancing the clarity and impact of workshop content.
Established foundational design processes as the inaugural designer, introducing standardised workflows that enhanced team efficiency and project output quality.
Coordinated with key stakeholders to develop a procedural framework, leading to a boost in brand recognition and setting clear benchmarks for design consistency and brand identity, ultimately enhancing the brand's market presence.
MAY, 2022 - DEC, 2023
Brand and Product Designer, 4screen
Collaboratively worked with cross-functional teams to refine and enhance product guidelines, leading to a 90% automation in product adaptation across various automotive platforms. This effort significantly improved customer reliability and contributed to an increased conversion rate.
Implemented white-labeled solutions into the design systems of major car brands and crafted compelling prototypes that were instrumental in securing partnerships with over three leading automotive companies.
Supported the refinement and presentation of data and structure for workshops with prominent navigation brands, enhancing the clarity and impact of workshop content.
Established foundational design processes as the inaugural designer, introducing standardised workflows that enhanced team efficiency and project output quality.
Coordinated with key stakeholders to develop a procedural framework, leading to a boost in brand recognition and setting clear benchmarks for design consistency and brand identity, ultimately enhancing the brand's market presence.
APR, 2017 - MAY, 2019
Art Director , The Box Athens
Spearheaded the conceptualisation, design, and execution of innovative exhibitions, enhancing the gallery’s cultural offerings and visitor engagement.
Implemented strategic marketing and publicity campaigns for each exhibition, leveraging social media, press releases, and community partnerships to maximise attendance and engagement.
Developed comprehensive budgets and timelines for exhibitions, ensuring projects were delivered on time, within scope, and under budget, while maintaining high curatorial standards.
Cultivated and maintained relationships with a diverse range of artists, facilitating collaborations that brought fresh and dynamic perspectives to the gallery's portfolio.
APR, 2017 - MAY, 2019
Art Director , The Box Athens
Spearheaded the conceptualisation, design, and execution of innovative exhibitions, enhancing the gallery’s cultural offerings and visitor engagement.
Implemented strategic marketing and publicity campaigns for each exhibition, leveraging social media, press releases, and community partnerships to maximise attendance and engagement.
Developed comprehensive budgets and timelines for exhibitions, ensuring projects were delivered on time, within scope, and under budget, while maintaining high curatorial standards.
Cultivated and maintained relationships with a diverse range of artists, facilitating collaborations that brought fresh and dynamic perspectives to the gallery's portfolio.
APR, 2017 - MAY, 2019
Art Director, The Box Athens
Spearheaded the conceptualisation, design, and execution of innovative exhibitions, enhancing the gallery’s cultural offerings and visitor engagement.
Implemented strategic marketing and publicity campaigns for each exhibition, leveraging social media, press releases, and community partnerships to maximise attendance and engagement.
Developed comprehensive budgets and timelines for exhibitions, ensuring projects were delivered on time, within scope, and under budget, while maintaining high curatorial standards.
Cultivated and maintained relationships with a diverse range of artists, facilitating collaborations that brought fresh and dynamic perspectives to the gallery's portfolio.